Opening hook
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Artwork
Clifton Flack
Chief Commercial Officer, SLA Pharma
If your AI-written marketing sounds like everyone else's, the model isn't the problem. 'It sounds like everyone else' is the most common complaint I hear about AI content. So look at what went in. A vague
audience. No point of view. Three competitors listed as inspiration. A model can only be as specific as the brief it's handed. Give it a positioning you could swap for a rival's and it returns copy you could swap for a rival's. The tool didn't flatten your marketing. It just stopped disguising the flatness. When did you last write a brief a competitor genuinely could not have written? #ContentOps #CreativeBriefs #BrandStrategy
641 / 3,000 · folds at ~210
Workflow
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