Boomers Google their symptoms. Gen Z asks TikTok. Same health question, completely different buying journey — and most health brands still market to only one of them. Watch how people actually arrive at a

…see more

health decision and the generational split is stark. Boomers still trust a GP conversation and a printed leaflet. Gen X researches quietly, cross-checks a couple of sources, and decides alone. Millennials want peer reviews and a brand that explains its "why." Gen Z will take a TikTok creator's word over a billboard — but only if the creator seems to have nothing to sell. None of these are wrong. They're just different trust architectures. The health and wellness brands getting this right aren't picking one channel — they're running several distinct credibility strategies in parallel, and being honest that a script written for one generation usually falls flat with the others. Which generation do you find hardest to market health products to — and why? #Marketing #ConsumerHealth #Generations